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The Holy Grail Body Transformation Program
Affiliate Marketing Tools and Tips
(Updated April 2011)
Welcome to the "Affiliate Money Machine!"
In the fall of 2010, The Holy Grail Body Transformation System (clickbank product name THEGRAIL), exploded onto the clickbank scene with a multi-six figure launch that shot The Holy Grail into the top 6 of all clickbank products, #1 in the exercise-fitness category and gravity that peaked at 98.56... from scratch... in just 3 days.
Affiliates reaped a windfall of cash, with 75% payouts, multiple upsells, MEGA high conversion and stellar earnings per click.

Holy Grail #1 Exercise and Fitness Product After Grail 2.0 Launch
We WILL RE-LAUNCH again when version 3.0 of the Holy Grail system is completed. For now, it's time to start cashing in on your share of the commissions by promoting this hot new product on a regular basis - it's all about the multiple streams of income. Launches are fun and lucrative, but daily cash flow is king!
We're here to help you by providing you with affiliate tools and marketing promotions that you can use daily.
FYI: We have an affiliate blog, where we post live news during our launches, and where our entire archive of affiliate tools will be located in the future. However, right here on this page (below), you can find the affiliate basics including banner ads, book cover grahpics, solo emails and article-based landing pages
Clickbank Affiliate Hoplink Information
ClickBank Product Name: THEGRAIL
Affiliate hoplink format: http://tomvenuto.THEGRAIL.hop.clickbank.net
(replace "tomvenuto" with YOUR clickbank name (tom venuto is MY name!)
Clickbank Product Information
Program title is "The Holy Grail Body Transformation System".
Program subtitle: How to gain muscle and lose fat at the same time
There are 2 primary product benefits / target markets:
1. To gain muscle without gaining fat ("lean muscle gain" aka "non-bulking" muscle gains)
2. To gain muscle and lose fat at the same time (aka "body recomposition").
We STRONGLY recommend against promoting this as a weight loss program because when someone buys it thinking it is mainly for fat loss, upon reading it they will in fact see that it is first and foremost a muscle gain program, thus increasing refund rate.
Although losing fat is one of the objectives, this is NOT a dedicated fat loss program. If you are looking to promote a fat loss program, look up our other product, Burn the Fat, Feed the Muscle.
Even though the pitch / promise is "gain muscle and lose fat at the same time" (and you SHOULD promote that angle), just keep in mind that at least one of the goals of our target audience should include gaining muscle. Don't promote this to the overweight or obese demographic (promote Burn the Fat, Feed the Muscle to that group instead)
The Holy Grail is especially geared toward people who want to gain muscle who are not "hardcore" bodybuilders (IT'S A HUGE MARKET - and Includes women! This sells GREAT to women since it doesn't use the old school bulking method)
The Holy Grail Checklist:
- 1-click upsells? Check!
- 75% maximum payout? Check!
- Insane (and pre-tested) conversion rates? Check!
- Affiliate tools? Check!
- Amazing high-quality science-based product? Check
- Established author with great reputation (on clickbank since 2003)? Check
- Low refund rate? Check
Commission payout is a whopping 75% which is $32.67 (approximately - may vary) per sale just on the basic package alone. 41% take the "nutrition coach" upsell for an additional $20 (approximately), making nearly half of all transactions clock in at almost $53 per customer. Plus a handful the 2nd upsell as well bringing the possible total commissions to $80.00, right up front (no waiting/hoping for any promised "back end" commissions that never materialize).
Our exit sales strategies capture an enormous number of "lost sales" with a 50% payment plan offer and then a $1.00 trial offer. This by the way, is all FOUND BUSINESS, as the reduced price payment plans and trial membership are not seen by visitors until they try to leave the site. We grab the sales after they have already said "no thanks" and are on the way "out the door" (the exit offers are irresistible).
Conversion and Testing History
The holy grail body transformation system was meticulously tested in pre launch phase for months before it was opened to affiliates. It has been one our best-selling, highest-paying, best-converting and most well-received products we have ever published.
We first realized we had a sizzling hot product on our hands when we gave the holy grail away for free as a premium (bonus item) with the purchase of one of our other ebooks.
During this fairly low-key promotion in 2010, we sold 1028 ebooks and our conversions tripled from their usual level to 3.49%. It was at this point we realized that the Holy Grail should be a stand-alone product for sale on its own website.
We continued testing the Holy Grail body Transformation system product by selling it to our house lists and inner circle members (which we consider "hot" leads). The result: 8.73% average conversions! If you note the screenshot below, you'll see only 334 copies sold, but that is because we had reset the split test (we are ALWAYS testing). Prior to this recent new test, we had already sold over 2,000 copies to our hot list.
It's easy to sell stuff to your customers and to hot prospects. So how did the holy grail sell to cold, or at best "warm" leads? You can see below the initial results when we opened the site in 2010... 3.65% conversion. That was the real-time conversion rate prior to our launch. (conversions were much higher during our launch). These sales were made mostly to our house list and to several affiliates who were invited to promote early on.

Holy Grail conversions during pre-launch sales
During the week of the launch conversions held steady in the 4-5% range, rising sharply to the 9-11% range (see below) by Friday, the last day of the promotion. By Friday night, with the deadline hours away, conversions were as high as 15.3% (don't let anyone ever tell you that a good offer with a DEADLINE doesn't work!

Holy Grail 2.0 Launch Promotion - Last Day - Conversions in the double digits all day!
(And notice how we are always split testing - and usually, beating our controls)
The moral of the story graphically illustrated above is that the next time we do a launch, you do NOT want to miss out! With a well-promoted and pre-sold launch sequence, conversions are off the charts!
What do normal conversions look like when there is no launch? Well, the numbers I've shown you so far are aggregated conversions - the conversion rate on all traffic put together. The number that really matters is YOUR conversion rate - and that I can't give you - you'll have to start promoting the product and measure it for yourself.
What I can do is show you the conversion rates for some of our top affiliates, based on clickbank analytics. Your conversions may be better or worse - I cannot make any promises about your individual conversion rate:
Top affiliates:
#1 1 in 16 (6.25% conversion)
#2 1 in 66 (1.51% conversion)
#3 1 in 41 (2.43% conversion)
#4 1 in 70 (1.42% conversion)
#5 1 in 51 (1.96% conversion)
#6 1 in 32 (3.1% conversion)
#7 1 in 21 (4.76% conversion)
#8 1 in 5 (20% conversion)
#9 1 in 13 (7.6% conversion)
#10 1 in 88 (1.13% conversion)
What about right now - in 2011? What are day to day conversions on OVERALL REGULAR TRAFFIC, with no special promotions, no launches and even including COLD TRAFFIC?
 Current Day to Day (non-promotion) Conversion Rate (all traffic, including cold traffic): 1.63%
While many vendors "fudge" the numbers, showing you only their launch conversions, house list conversions or "hot off the press" brand new product conversions, I've given you our entire conversion history to date, including the conditions in which they were achieved. Our day to day conversions are damn good. Our promotion conversions are INSANELY GOOD! (Don't EVER miss our promotions!),
Again, I can't promise anything, but if you have some marketing savvy, and you can pre-sell well, the odds are good that you'll be among the affiliates with the higher numbers instead of the just average conversions.
Now for some affiliate promotional tools...
SOLO EMAILS
Sending out just one solo email could net you some serious cash any time you need a cash infusion.
Solo Email
#1 (long copy)
Solo Email
#2 (short copy solo - or PS at end of your regular newsletter) NOTE: you need to edit for the time of year you send it: this was originally sent in the summer
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